About the Founders
Rob and Sabrina’s story began in high school as close friends. Though life initially took them down separate paths, fate brought them back together at a coffee shop in 2017. Both were at a major crossroads, and it didn’t take long for them to realize they wanted to pursue a different, more intentional lifestyle.
In 2021, they moved to Muskoka, Ontario. They started "Adventure Tripping", taking extended camping trips, running rivers, and exploring the backcountry. Back at home, they hunted, fished, and foraged. They began growing their own vegetables and harvesting small and big game to put clean food on their table. In 2023, Keeva joined the family (a Boxer, German Short-haired Pointer, and Black Lab mix). There was zero hesitation in raising her on a raw food diet, with the majority of it coming from wild game! During this time, their deep appreciation for the outdoors grew into a realization: they could do more for themselves, Keeva, and the environment. They began eliminating as many chemicals and toxins as possible from their daily lives.
One of those areas was hunting. Rob started making his own cover scent out of natural ingredients and steam-distilled essential oils. Realizing there was no retail option for other hunters wanting to make a clean choice, Sabrina suggested they develop a product to take to market. There are approximately 2.1 million hunters in Canada, and between 40% and 60% of them use some form of scent management. That represents a massive amount of chemicals being introduced to hunters' bodies and big game environments, a number Hunter's Advantage wants to lower.
Their love for big game goes far beyond the hunt. They spent many (unsuccessful hunting) years educating themselves on big game habitats, routines, local flora and fauna, and so much more. Rob and Sabrina want their great-grandchildren to be able to enjoy this way of life, as well as yours, and they are doing their part to help preserve it. Get outside and keep the adventure alive.